SEO for Plumbers | How To Rank Your Plumbing Company in Google
Thank me later, here are some of the things that you will need to consider and carry out to get your page ranking in Google in your area for your plumbing company or to rank for the keyword plumbers. If you’re interested in any of the following services please pay your utmost attention:
SEO for Plumbers
SEO for Plumbing Companies
SEO for Gas Engineers
SEO for Bathroom fitters
SEO Keywords For Plumbing Companies
Before you rush off like a rush off like a headless chicken you will need to do some keyword research to see what keywords and phrases you should be trying to optimise for the search engines such as Google, Yahoo and Bing. There are some great paid tools which can be used to identify keyword competition such as Market Samurai but if you are just ranking for local SEO for plumbers than I would suggest just to gather the keyword phrases that are being searched for your area. A few natural ones that spring to mind are:
24 Hr Plumber
Gas Safe Plumber
There are going to be loads more but some time should be spent collecting these and there a few better tools for this that the Keyword Planner tool which is available within the Adwords suite. It will help you identify keywords and idea how many time that word is being searched.
You should try to collect about 10-15 of these and make a note. Pick the 1 main keywords and pick a couple more and secondary keywords make a note of these also.
Local Plumber SEO Competitor Analysis
We are not going to get bogged down with some of the technicalities here. We are simply going to Going to run some searches of the companies’ local to you who you are going to compete against. Into the search bar whack:
Plumbers in ‘Your area’
Once you have the results spend some time checking through them, then run the first few through an online webpage word counter. I use this one:
Now when you write the write your copy we want to improve on their word count, but don’t overdo it as you could lose your readers interest. Usually you will find pages ranking with about 500 words. In this case you could probably go with about 800. Otherwise I would suggest about 1000 words for a landing page
Local SEO for Plumbers
All that time spend away doing your research now is going to pay off now. Let’s start by creating a new landing page. This should be a specific page with the service and the area you want to rank in and should contain your main keyword in the URL. So, a Plumber who wants to rank their business high in Google in London should create a page something similar to.
Or something similar. Do not try to be too clever here and whack loads of keywords here, less is more.
Now let’s create you Meta Title. You could just use your main keyword but now is the opportunity to get another 1-2 keywords in here. The same plumbing company could use the following Meta Title which would be SEO friendly for Plumber in London.:
Plumber in London| 24-hour Callout Plumbing Company
Once you have done that you need to write your content. You need to sell yourself here and write this completely unique. You keyword should be dropped in on occasion throughout but should never ever go above 5% of the keyword density. I recommend really erring on the side of caution here and not going above 2-3%. You should also within your content include all of your keywords from your list in the copy remembering to aim for more words than your competitors have written.
Once you copy has been finished you want to divide it up into a few sections where you have naturally breaks in paragraphs. Each of the paragraphs should have its own header tag <H>. Within these headers you should include you main keywords and secondary keywords. The same business looking for perform SEO for your plumbing company in London could use the following headers.
Affordable Plumbers in London
24 Hour Emergency Plumber in London
Bathroom Fitter London
Now you have created your page, get it uploaded this should rank pretty well on its own if it has been done right. But there are some more things which can be done to improve your ranking n Google.
Local Citations for Plumbing Companies
You should look to get your website listed in as many reputable online directories as possible. Do not go for the cheap, tacky or ones you have never heard of however as these could have a negative impact to your SEO. When building Local Citations please ensure that these have the same company name, address, e-mail, website address and e-mail. This is very important that these do not differ and any outdated citations should be updated with your new details.
Done For You SEO Service Marketing Plan For Plumbers
So, I have tried to keep the above as simple as possible. If do not fancy wasting a couple of days performing keyword research, creating landing pages, writing copy and building backlinks you can for only £99 have a custom-made SEO Marketing Plan specifically created for your business. In this plan, we will do for you:
- Keyword Analysis to identify main keywords to optimise your page for
- Competitor Analysis to identify Competition level
- Create the content for the landing page for you, this will include your URL, The header titles, your Meta Title and Description and all of the on-page copy
- Provide you a list of 50 reputable websites for you to build local citations.
For only £99 with your own bespoke SEO for plumbing company marketing plan, you can take the shortcut to getting your plumbing business ranking high in Google and provide your business with a stream of new enquiries and sales. The only thing you will have to worry about now is leaking pipes and not your internet marketing!
I hope that this was of some use to you. If you liked this article give it a share and leave a comment beneath.
Until next time
Tom & Donny